Updated: Sep 7, 2021
Organizations are likely unaware about their audience. Those things are really crucial, but they have to be communicated in a way that resonates with the audience they're trying to reach. Know who you want to be watching your video. Answering the "who" first will help you line up all the other pieces of your video project, like messaging, graphics, visuals, editing, and even music selection.
Who is your audience?
In order to capture and retain customers, customer experience needs to be a priority. There are, however, millions of people who simply want a product or service and you need to engage with them and reach them where they are. Think about who your audience is. What do they want from you? Don't aim for a broad, vague audience. Develop a targeted strategy and stick to it. It's all about engagements in the end. If you want to increase your social media traffic, increase your engagement, and most importantly, increase your conversion rate, you need to use video.
What are their pain points?
Motivation is a vital role. Do viewers have enough time to watch a video? Does my audience care about the topic? Does my audience care about the subject? How will my audience respond? Am I trying to entertain them, educate them, or create a reaction? How will my audience respond? Who's watching this? What demographic will it reach? Have I heard from them before? Have I heard from them before? What happens next? Do they need further information? Why do they need further information? Who is this intended audience? If they're open to being asked questions, ask for a specific topic to ask How can I entice them with rewards, like a free or discounted product/service, to comment?
What motivates them?
Is this going to be a promotional or educational video? How many people watch my videos (including yourself) each day? How many people have viewed my videos, and who are they? What are people watching and sharing with me? How can I get in front of those audiences? If you have a tight budget, how can you buy your way into market? What time of day are they most likely to watch my video? What is the target audience demographic? Many people will be watching the whole video, but many people will be watching one or two segments in it. Be sure to tell your story in the segments so they know what to expect. Make it clear in the video description as well. You should also break the video into smaller segments or short clips. The longer videos are more likely to be watched, but shorter segments can get your message out there just as well.
Identify a target audience
If your company sells products and services, you've got to think like a buyer and figure out what potential buyers might be interested in. Figure out the top pain points and a message that resonates with those pain points. Understand the relationship between the pain points and the problem your audience is trying to solve. What are the values or beliefs that are driving the desire? What is their goal? Is it finding a solution? Creating awareness? Making a sale? What is the incentive to watch your video? What does your audience want out of the video? Is it enough to watch just to learn more? Or does your audience have a specific buy in? What is your audience's budget? Is your audience willing to pay a certain amount?
Determine the best video style for your audience
Audience Response If you're not going to send your video to people's inboxes, you're never going to reach people you want to reach. But let's get real. These people don't want to watch marketing videos; they want something that adds value to their lives. So, your response, or experience, must address those needs. How can your audience, which is targeted, share in the benefits of your business? What experience will inspire them to take action and spread your message? It's crucial to keep in mind that your experience should align with your goals for the video. Just as for your blog, your video must work for you and your audience. Take time to do some homework, talk to your audience, and create a message that suits them.
Determine the best visuals for your audience
Choose the best voiceover/subtitles to use to reach your audience Measure audience engagement Get feedback and go again Maybe you really just want to share a special offer or a compelling question. And sometimes you just want to thank everyone for stopping by and engaging with you. Those are good reasons to capture your viewers. All you have to do is take a little time to explore the demographics of your audience, and choose the best way to deliver your message.
Determine the best editing style for your audience
Analyze who your viewers are, it's also called Audience segmentation, and it's a smart way to market to different types of people with targeted ads. For example, the people you reach through Google AdWords are categorized by location, gender, age, product search history, the content they most frequently look for online, and other key metrics. This kind of granularity makes it easy to target a specific audience with an ad that's focused on the features they're most likely to buy from your business. Use analytics Since people's buying habits are so different from one place to another, businesses tend to want to segment their audiences by geography and distance.
You can use all these same processes to learn your audience. For example, a brand might be very interested in learning how to convince consumers to buy a product. That's a very narrow direction and will only get them to a certain point. They want to go deeper to discover how they can influence that purchase. They want to expand the market and influence a much larger group of people in their home country or even the world. This means trying to understand where your audience lives, their demographics, shopping preferences, and behaviors. If you want to make a video to get them into your store, then you need to understand what their needs are before you can even think about the type of video you can make to address them.